As a someone who played mostly commander and a squad leader, i do prioritize on spotting enemy armor first, after a while you get to know which maps are deadly to your friendly armor and infantry squads, and based upon that you gonna do a different stuff on that map. I think my favourite is mutrah since there is bunch of enemy armor and usually infantry has to deal with it, and it is also a much more easier map suddenly when the squads have their own advanced uav that keeps telling them what is about to pop up.
Also you are the biggest friend of cas, and with a great squad leader of cas you can pretty much deal with the whole map spotting targets for them. Sadly laser is not what it used to be as you have to use the map now and right click the position which with skill you can make it accurate but it sometimes tends to not active or be there for a very short time, or the tank just passes over the designated area.
About the area attack ? well sadly many people does not even know how to call it out, but i usually ask squad leads if we can get an area attack on that position, then you suddenly get an answer from someone ''do it your self you are the commander,'' but friend i need your help i cannot do it without you.
Fobs, lately there is alot of people building those around and if not, again check which map are you playing do you need uav now at the moment ? no? then make some fobs, usually though you just gonna end up with your right click ready and demolish button since there is a lot of people building fobs in absolute non sense places.
Even though voice coms is key sometimes it is a bit too much for squad leaders, if you have an information for only one squad, i recommend talking directly to each squad since squads have their own voice and it sometimes makes a big mess.
*also our reputation marks are gone, what is this abomination.?*